You're Not Going To Be Perfect

So don't try to be perfect, or it's going to stop you from starting.

Eric Aaberg
March 10, 2025

𝘐𝘴 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 𝘩𝘰𝘭𝘥𝘪𝘯𝘨 𝘺𝘰𝘶 𝘣𝘢𝘤𝘬?

You're not going to be perfect, so don't try to be perfect.

As a practitioner (strategist, creator, brand builder, etc.), I feel inclined that anything I post on my personal channels or a project I want to release to the world NEEDS to be absolutely perfect.

But it will never be that, and your first draft, version, or release is going to be far from it.

If you wait to try and be perfect, you're never going to start.

Easier said than done, and this was something I finally feel like I’ve learned myself recently (years into my professional career).

It’s common for us to feel like we need to put our absolute best forward for first impressions, but sometimes we mistake that for perfection.

Whether it’s your first video on a personal channel, your first post on the brand account, or a new indie video game you and your friends are releasing on Steam, it’s not going to be perfect, and that’s okay.

The good news is that (typically) anything you release into the world for the first time is never a final iteration, meaning that:

1. If your TikTok video flopped → you can publish an even better second one.

2. If that post on the brand account did bad → you learned what doesn’t work for your audience.

3. If your indie game had bugs in it → you can fix them and release a patch.

Sometimes posting something is genuinely better than nothing.

I’m going to be so honest: it’s going to take a lot of bravery to get over this “fear” of trying to be perfect, and it might not happen overnight (and that’s okay).

Try reciting to yourself and reminding your mind that things don’t have to be perfect.

Once you begin to embrace imperfection, you embrace your own uniqueness.

Takeaway Advice: Set a goal, set a due date, and eliminate the excuse that it needs to be perfect. What it NEEDS is to be released to the world, and you can make it better over time.

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Cheers,
Eric Aaberg

P.S. - Be sure to follow along this series also on TikTok, Instagram, and YouTube Shorts.