#Dramachella Case Study

Heyyy. I know it’s been a while since I’ve sent out my last advice piece - work has been crazy, and on top of that had SUCH a busy month with my creator journey. Figured to share with you all first, my secret playbook on how my best friend and I took over TikTok during Coachella last month. 👀

Dramachella: The Internet's Favorite Coachella Drama Series

The swipe, sound, and strategy behind #Dramachella.

Here's how 2 Non-Influencers (my best friend and I) took over TikTok during Coachella 2025 by taking a reactive moment and turning it into a binge-worthy series for millions to enjoy.

Here's the 6-step playbook on how we:
➡️ Took over TikTok with 70M+ views
➡️ Won artist passes at Coachella
➡️ Was the talk of town for Gen Z
➡️ Made the internet pick sides
➡️ Got a PAID brand trip to Coachella
➡️ Applied social strategy to take a reactive moment and turn it into a binge-worthy series for millions to enjoy.

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Cheers,
Eric Aaberg